What is a Google Adword Now Called Google Ads?
When you search for anything on Google you will notice there are sponsored links at the beginning of the page right before the organic listings. These are companies that pay to have their ads ahead of everyone else. These ads are “Pay Per Click” which means every time someone clicks on your link you get charged. The fee depends on the demand for the listing space. The more yard carders advertising in your area or with your designated keywords causes the price of the click to go up.
When you get into your Google account you will also find that you can choose to set up your ads for impressions and or engagements as well. Impressions are any time your ad shows up on a Google search. Engagements are any time a customer performs a specific action on your listing like sending an email. These options are up to you but keep it simple and go with Pay Per Click.
What Kinds of Ads Can I Run?
There are several types of ads you can run to include search, display, video, shopping, etc. For this industry, stick to the search campaign. If you get a hang of the ad world and decide to get creative then you can explore other types of ads within the Google space.
How Much Does it Cost?
When you get into your account to set up an ad you will decide how much you want to spend per month for example. If you decide to spend $200 per month then Google will span out your ad depending on the demand for that particular search so that it shows up for the entire month. If you have a competitor that is spending $400 per month then they will show up more than you, again, depending on the demand. If there is a low demand for that particular search then you will both be up on the search every day for the entire month. Usually each click will cost you $1 to $2 dollars.
So How Do I Do It?
- www.ads.google.com
- Sign in to your Google account. Preferably your business account. If you don’t have one then just make one. A google account is nothing more than your Google email. But since you have a business, a business account is preferred. Why? You can use this account to set up your Google Places. Google Places is your business information showing up on the Google Map. You all should have one of these running.
- Once you do your 2 factor verification you will be able to see the Google Ads space.
- From here you will be in the Google Ads Space and can create your ad. I could write for days about how to do it but it is pretty self explanatory once you get in there.
- Note: Narrow your distance to what you can handle as a yard carder.
- Note: Set your monthly budget to what you think you can afford. A good rule of thumb is to expect a 3% return on your investment for advertising. Basically if 100 people click on your ad you should book 3% of them. I know that sounds horrible but it is what it is. One of my old businesses I managed to get 13%. The better the add / product the better your return on investment.
- Note: On your ad you will have a link to direct your customers to. This can be your contact page, setup gallery, home page, or Facebook page. You can have them go to whatever you have set up but the goal is for them to be “Wowed” when they arrive.
Expectations
If you were running this ad a year ago, especially during the COVID epidemic, you would expect to get inundated with phone calls and emails. Right now, the recession is causing everyone to tighten their belts and not spend money on non essential luxuries.
Because of this you have to push harder and fight your way through the struggles and come out on top. If you push harder than your competition you will prosper when the struggles lift.
